First Logo Revealed for 2016 Summer Olympics in Rio

Publish date:

You know Brazil hosted the 2014 World Cup. Did you also know the country will be home to the 2016 Summer Olympics? The Games will be held in Rio, and on Wednesday the organizing committee gave the world its first look at its Olympics' logo. That's it at the top of the big. It's… something.

The logo is certainly colorful, and it has a certain sense of liveliness. But it's also pretty abstract. Rio 2016 says it's "inspired by the features" of the city, and you can totally make out the Christ the Redeemer statue at the bottom center. The rest, though, looks like a giant color spectrum wave. (For the most part, the logo follows the spectrum, from left to right: red, orange, yellow, green, blue, indigo, violet.) It's kind of fun, though.

Here's a short clip that brings the logo to life:

This is surely only the first of many logos and branding elements that Rio 2016 has cooked up. I mean, this can't be the only logo for the 2016 Summer Games. Right?

What do you think of this first 2106 Summer Olympics logo? Let us know in the comments section below!

rio 2016 summer olympics logo