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But the team at New Era wanted to do more with these new caps than improve performance.

"We're trying to push the envelope and come up with something new and fun and different," Mike Krause, head design manager, says. "This comes in with a completely different look. It has a much more technical feel to it, so we wanted the logos to be different, have a reason to wear a different cap, talk about the logos and the treatments of them, talk about the lightweight breathability of them, and the function of it."

This Cincinnati Reds

Text: Dante A. Ciampaglia
Photo: Courtesy of New Era

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