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The deafening atmosphere at the World Cup's opening game was mainly down to 85,000 South African fans blowing their vuvuzelas, or plastic trumpets, non-stop, and FIFA heralded it as the sound of the World Cup. As the competition went on, though, the vuvuzelas' popularity quickly diminished -- both from players on the field who found it difficult to communicate over the noise and TV viewers who were irritated by the drone (the broadcasters later added more audio filters to help reduce the buzz).

Photo: Simon Bruty/SI

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