READERSHIP
The Kids
Target Audience:
Ages 8 to 15

Readership:

Total 8.1 million
Kids (under 12) 3.5 million
Teens (12-17) 2.8 million
Adults 1.8 million
Boy/Girl Ratio: 69% / 31% Total Audience
82% / 18% Subscribers
Median Age:11.2 years
The Families
Average HHI: $104,600
Median HHI:$80,500
Attended College: Male: 84%, Female: 86%
Employed: Male: 98%, Female: 75%
Median Age: Male: 44, Female: 41
Source: SPORTS ILLUSTRATED FOR KIDS Subscriber Study 2000

CIRCULATION
SI FOR KIDS' paid circulation is concentrated in affluent and upscale homes, primarily in A & B counties. In addition to its paid circulation, SI FOR KIDS also maintains a national literacy program through controlled circulation to 200,000 children in more than 8,000 classrooms across the country.
Frequency: monthly
Rate Base: 950,000
Average Issue Delivery: 971,735
Subscription Cost: $29.95
Subscription/Newsstand: 97.9%/2.1%
Issue Cover Price: $2.99
87.2% of Subs Purchased at Basic Rate
Source: BPA Circulation Statement for the 6-month ended 6/00
SI FOR KIDS' Subscriber Study 2000