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READERSHIP
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| The Kids |
Target Audience:
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Ages 8 to 15
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Readership:
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Total
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8.1 million |
| Kids (under 12) |
3.5 million |
| Teens (12-17) |
2.8 million |
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Adults |
1.8 million |
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Boy/Girl Ratio: |
69% / 31% Total Audience
82% / 18% Subscribers |
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Median Age: | 11.2 years |
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The Families |
| Average HHI: | $104,600 |
| Median HHI: | $80,500 |
| Attended College: | Male: 84%, Female: 86% |
| Employed: | Male: 98%, Female: 75% |
| Median Age: | Male: 44, Female: 41 |
Source: SPORTS ILLUSTRATED FOR KIDS Subscriber Study
2000
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CIRCULATION
SI FOR KIDS' paid circulation is concentrated in affluent
and upscale homes, primarily in A & B counties.
In addition to its paid circulation, SI FOR KIDS also
maintains a national literacy program through controlled
circulation to 200,000 children in more than 8,000 classrooms
across the country. |
| Frequency: | monthly |
| Rate Base: | 950,000 |
| Average Issue Delivery: | 971,735 |
| Subscription Cost: | $29.95 |
| Subscription/Newsstand: | 97.9%/2.1% |
| Issue Cover Price: | $2.99 |
87.2% of Subs Purchased at Basic Rate
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Source: BPA Circulation Statement for the 6-month
ended 6/00
SI FOR KIDS' Subscriber Study 2000
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