Since its inception in 1989, the SI FOR KIDS' franchise has grown from the core magazine to include a website, a library of over 150 book titles, videos, a weekly syndicated newspaper feature and ground-breaking research.

Magazine
Published monthly, SI FOR KIDS delivers sports the way kids want to read about them.

  • 8.1 million readers/month (6.3 million kids and teens/1.8 million adults)

Online
http://www.sikids.com - One of kids' favorite sports Internet sites, featuring games, fantasy leagues, trivia and news.

  • Over 17 million page views/month
  • Ranked #1 kids' site in Yahoo Internet Life's "100 Best Sites of 2000"

Education
SI FOR KIDS offers advertisers sponsorship curriculum opportunities that feature sports and athletes in motivating lesson plans and take-home materials.

Research
Primary data includes research about what matters most to kids and their favorite brands.

  • 10,000 kids, tweens and teens each year

Events
From our national traveling RoadTrip to local grassroots events, SI FOR KIDS can deliver sponsor impressions and samples throughout the year.
multi-media sports activities, putting kids into the game

Books
Over 150 titles cover a myriad of sports, including reference, biographies, photos, and games/puzzles.

  • 3+ million books sold in 2000


Reading Team
· Distributed to underfunded schools nationwide, SI FOR KIDS distributes complimentary issues to teachers with accompanying Teacher's Guides.
· 200,000 students/year (controlled and qualified annually)

Syndicated Newspaper Feature
Seen in the comic, sports, or family sections in more than 75 newspaper markets across the country reaching over 10 million readers per week.