EDITORIAL

Sports Illustrated For Kids delivers the excitement and passion of sports to tweens and young teens in an action-oriented, authentic, and interactive style. We are the authority on kids and sports. Our coverage reflects the interests and humor of our unique audience. Sports Illustrated For Kids, through all of its media platforms, upholds the quality and journalistic integrity of Sports Illustrated.
EDITORIAL CALENDAR
Issue Date Editorial Highlights Ad Close On Sale

2001: November

NBA Preview/ Winter Olympics Countdown/ MLS Championship 8/27/01 10/22/01
December Sports Gear, Games, & Gadgets Test/ Winter Olympics Countdown/ College Basketball 10/01/01 11/26/01

2002: January

Athlete of the Year/ College Football/ Super Bowl 10/29/01 12/24/01
February Winter Olympics/Reader's Poll Results/ Winter X Games/ Daytona 500 11/19/01 1/21/02
March College Basketball (Men's and Women's NCAA Tournament) 12/21/01 2/18/02
April Baseball Preview/ NFL Draft 1/21/02 3/18/02
May Stanley Cup/MLS Preview/ Mother's Day 2/25/02 4/22/02
June NBA Finals/ Wimbledon/ Father's Day 3/25/02 5/20/02
July WNBA Preview/ Baseball All-Star Game/ NBA Draft 4/22/02 6/17/02
August Summer X Games/ Little League World Series 5/27/02 7/22/02
September NFL Preview/ College Football Preview 6/24/02 8/19/02
October NHL Preview/ World Series 7/22/02 9/16/02
November NBA Preview 8/26/02 10/21/02
December Sports Gear, Games, & Gadgets Test/ College Basketball Preview 9/30/02 11/25/02

Ad close dates subject to change. Newsstand on-sale is usually one week after subscribers receive their issue. Please call to confirm: 212/522-3635.