We’ve written about Zepp Labs and its neat sensor that attaches to all sorts of sports equipment before. But today the company launches a major refresh of its app which makes it a way more powerful training tool.
Last week, Nike invited Sports Illustrated Kids to HyperSchool, a fun and interactive experience, to teach us how weather impacts athletes. With a recreated classroom (chalkboard, desks, bulletin boards, and bespectacled teacher to boot) and a makeshift research lab, HyperSchool also highlighted the science behind the company’s pro combat baselayer apparel.
Our classmates were pretty cool, too. HyperSchool’s star athlete, err, student, Atlanta Falcons running back Steven Jackson, joined us in discussing gridiron action and braving the elements. We also met Hal, a copper-sweating mannequin who helps Nike scientists develop active wear.
There was lots to cover during our school session. We made sure to pay careful attention and take diligent notes to share some of the innovative ways Nike is helping athletes to bring their A game even in the most extreme weather conditions.
Need a little help in the crease? Then unleash your inner Jedi (or Dark Lord of the Sith) with Bauer's new headgear. Yesterday the hockey equipment giant debuted five Star Wars-inspired goalie masks featuring some of the most popular characters in the series: Luke Skywalker, Yoda, Boba Fett, Clone Troopers, and, of course, Darth Vader.
The weather’s getting warmer, which means it’s time to get back out on your bike! And if you plan on riding to some new areas this summer, you should check out the Schwinn CycleNav. The compact GPS device – the first of its kind for bikes – will get you anywhere you want to go with the help of turn-by-turn voice directions and arrows that light up to guide you.
This Sunday is a big moment in the history of professional wrestling. WrestleMania 30 will take over New Orleans for what should be the most out of control WWE spectacle ever. The main event is the WWE World Heavyweight Title Triple Threat Match pitting Randy Orton against Batista against the winner of a match between Daniel Bryan and Triple H. That sounds all kinds of bonkers. And you can follow along at home — or just create your own title bout — with a cool new brick-building set from The Bridge Direct.
The first Shaq Attaq shoe hit the court in 1992, the same year the legendary big man made his NBA debut. Reebok Classic brought the sneaker back last year, and today the company releases a purple-and-yellow colorway.
This newest Attaq celebrates Shaq's days as an Louisiana State University Tiger — just in time for the NBA All-Star Game in New Orleans. The shoe has everything Shaq Attaq fans expect (a chunky hightop with iconic designs, including the all-important Pump), but the LSU-inspired edition gets wild with a purple and yellow tiger stripes on the back of the shoe and a wildlife print stamped on the body.
Here's a closer look at the sneaker. And be sure to check out the funny clip of Shaq dancing — or trying to, anyway — while dressed up as the world's biggest barber.
Lost in the run up to the NFL's conference championship games was Nike's reveal of some Team USA Olympic gear. The Areoloft 800 Summit Jacket and Flyknit Trainer Chukka FSB will be worn by American athletes who win medals in Sochi.
The jackets are the coolest aspect of what Nike calls its US Medal Stand look. Not only does the outerwear look like some kind of spacesuit, the letters "USA" on the back change color. Nike used a lenticular fabric technology on the wording so that it changes from red to blue based on the movement of the athlete. The coats were also designed for maximum warmth and ventilation.
Here's a closer look at the front and back of the Summit Jacket and the winterized Flyknit Chukkas: