Seems EA is looking to keep your copy of Madden NFL '10
locked securely inside your 360s and PS3s this year. Come January, a new downloadable game will be available that will have Madden-heads chest bumping for joy.
It's called Madden Ultimate Team. Here's how it works: Gamers can collect cards from platinum, gold, silver, and bronze virtual card packs. You can collect rare cards, like the 1995 Packers-era Brett Favre playing card. Or you can collect all the cards for players who actually played together in college, giving your team an overall chemistry boost.
Play well, earn more coins, and purchase more virtual card packs. (You can also acquire card packs via auctions or through EA's online store.) Once you've arranged your ultimate team to your liking, it's time to take it onto the field and find out what you're worth either against the CPU or, better still, against other living, breathing human opponents.
Collect the right cards. Put together your dreamiest dream team. Then come challenge the Sports Gamer's ultimate team online.
See you there!